Portfolio

Growth Designer for user acquisition.

I design landing pages, first-touch experiences, and communication design built to scale.

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Focus

User acquisitionLanding pages, first-touch experiences, and campaign concepts.

Context

In-house digital productsWork across products, audiences, and different stages of the funnel.

Dating.com mobile landing page — Landing pagesMobile landing structure designed to tighten the first-touch path.

Scope and context

In-house work across products, audiences, and funnel stages.

Most of this work comes from an in-house environment spanning multiple products and brands. Depending on the project, I might be working on a tactical acquisition asset, a landing page, or a broader creative direction connected to a larger funnel. What stays consistent is the role I play in the process: understanding the audience, clarifying what matters to them, and turning it into visuals that work across different media and stages of the funnel.

Multi-product teamsAcquisition + brandDigital products

Dating.com quiz entry cover — Quiz coverQuiz-led acquisition concept used to frame the entry experience more clearly.

Dating.com quiz screen system — Flow systemQuiz flow screens showing how the broader first-touch sequence was structured.

EliteCupid landing page — LandingPremium landing direction with a more selective tone and message hierarchy.

Once landing page — Long-form landingLong-form acquisition surface built around a clearer narrative arc.

Once store-facing ASO visual — ASOStore-facing visual sequence aligned to the same entry message.

EliteCupid first-touch banner — BannerFirst-touch creative that extended the acquisition concept before the landing step.

Once first-touch concept creative — CreativeAcquisition creative built to work as part of a reusable entry system.

Brand and creative direction

Brand design and creative direction for different audiences and products.

Another important part of my work is developing visual directions for different audiences, products, and campaign contexts. This includes brand design, creative direction, and visual exploration that can move from concept into real rollout.

My role here is balancing exploration with practical use: finding a distinctive direction, shaping it into something clear for the audience, and making sure it can extend into real execution.

Focus

Brand routes, identity explorations, and art direction
Branded UI and campaign-ready visual directions
Editorial and concept-driven landing explorations
Creative development that can extend into rollout

Value

Stronger visual differentiation for different audiences.
Clearer brand tone across campaign and digital touchpoints.
Creative directions that are practical to roll out.
A stronger visual identity that is still practical to apply.

Go premium step mobile screen — UpsellPremium step designed to make the offer hierarchy easier to understand.

Featured member feed surface — Product surfaceIn-product conversion surface within the feed experience.

Dating.com retention email — RetentionReturn-focused lifecycle email from the same in-house environment.

Cross-product promotional card — PromoCross-product promo card that reflects the same reuse mindset across the portfolio.

Contact

Open to growth and communication design roles.

I am open to both full-time roles and selected freelance work. I am a good fit for teams that need a designer who can move between landing pages, campaign concepts, and broader communication work without losing clarity or quality.

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